Georgetown Optician - "Eyes Say More Than Words"

Design Army

Design Army Washington D.C., 美国

奖项

3176

品牌: Georgetown Optician
国家: 美国

广告主: Georgetown Optician

标题	Eyes Say More Than Words
广告公司	Design Army
广告战役	Eyes Say More Than Words
广告主	Georgetown Optician
品牌	Georgetown Optician
首次发布日期	2019 / 10
行业领域	眼镜店
哲学	Georgetown Optician is a purveyor of luxury eyewear with multiple retail locations in Washington, DC. The challenge was to create an integrated brand campaign to showcase its 2020 collection. The campaign includes in-store, online, in product and print, but the focal point is the film. Our world is louder than ever before, so Design Army imagined a place where eyes say more than words. They took visual cues from eccentric 1970s style, specifically high school yearbooks. Georgetown Optician has since been recognised as one of the most creative and innovative retail brands in global eyewear.
媒体类别	Web Film
长度	160 seconds
制作设计师	Jason Chae
制作设计师	Mariela Hsu
制作设计师	Tiffany Palacios
制作设计师	Chazlyn O’Bannon
制作设计师	MJ Minutoli
制作设计师	Rachel Newman
制作设计师	Matt Francisco
导演	Dean Alexander
Chief Creative Director	Pum Lefebure
Chief Executive Officer (CEO)	Jake Lefebure
创意总监	Sucha Becky
Senior Art Director	Héloise Condroyer
剪辑师	David Grossbach
Assistant Editor	Erin Winebrenner
摄影指导	Kyle Dietz
制片	Timmi Wolffe
Wardrobe Stylist	Michele Onofrio
Wardrobe Assistant	Darcy Stockton
Hair and Makeup	Dale Johnson
音乐作曲家	Scott Langley
Color Grade Artist	Parker Jarvie
音效设计公司	Squeak E. Clean Studios
Sound Designer	Simon Lister
Direction	Dean Alexander Photography
美术指导	Gaby Hernandez
Visual Effects Studio	STUDIO Local
画外音	Lee Perry