标题 | BURGER |
Brief | This new over-the-counter Korean digestive medicine helps quicken the passage of fatty and oily foods through the body, bringing fast relief to those who suffer from dyspepsia (impaired digestion). The campaign uses simple, graphical visualisations to symbolise the high-speed movement of these hard-to-digest foods. Which is good because, in Korea, everything needs to move fast. |
广告公司 | HS AD |
广告战役 | DIGEST FOOD FASTER |
广告主 | Kwangdong Pharmaceutical Co. |
品牌 | Kwangdong Digestive drink |
Posted | 11月 2018 |
行业领域 | 保健与医药产品 |
剧情简介 | In Korea’s rush-rush culture, there’s rarely time for a proper lunch so many people eat quickly or badly or both. This often leads to digestive problems, which explains the incredible popularity of single-use digestive drinks in the Korean market. And Kwangdong’s new digestive drink helps digest food faster than most. |
媒体类别 | 平面 |
创意总监 | Stephen Prior |
文案 | Peter Moyse |
文案 | Younsoo Nicole Park |
美术指导 | Ji Hyun Song |
美术指导 | Stephen Prior |
插图画家 | SP |
客户主管 | Kyungjun Hwang |
客户主管 | Junsu Rhie |