Andy Blood
执行创意总监 at Colenso BBDO Auckland
Auckland, 新西兰
标题Beer Coasters
广告公司
广告战役 Beer Coasters
广告主 Shine
品牌 Shine
首次发布日期 2013
行业领域 反对家暴、性虐待
广告口号 Enjoying a cold beer has never been so chilling
剧情简介 Domestic violence is a significant problem in New Zealand, and it's believed only 20% of cases are reported. Shine (Safer Homes In Nz Everyday) wanted to remind people that domestic abuse can escalate when alcohol is involved. We created thermochromic ink beer coasters. Once a cold beer is placed on it, the impact creates a bruise on the victim. We encouraged people to speak up if they knew of any domestic violence. Or, if they are a victim themselves, there is help at hand. - See more at: http://www.adruby.com/direct-marketing-ads/shine-thermochromic-ink-beer-coasters#sthash.Tu9NpO2p.dpuf 
媒体类别 平面
美术指导
文案
执行创意总监
Retoucher
制作经理
客户经理

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