| 标题 | Sydney Opera House: #comeonin |
| 广告公司 | DDB Sydney |
| 广告战役 | Sydney Opera House: #comeonin |
| 广告主 | The Sydney Opera House |
| 品牌 | The Sydney Opera House |
| 首次发布日期 | 2016 / 4 |
| 行业领域 | 博物馆与古迹 |
| 剧情简介 | The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Toby Talbot |
| 创意合伙人 | Peter Galmes |
| Director of Creative Technology | Shaun O'Connor |
| 美术指导 | Trong Ronakiat |
| 文案 | Shane Geffen |
| 执行制片 | Sora Nobari |
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