| 标题 | State Mistake Report |
| 广告公司 | Colenso BBDO Auckland |
| 广告战役 | Mistake Report |
| 广告主 | IAG New Zealand Limited |
| 品牌 | State Insurance |
| Posted | 9月 2022 |
| 行业领域 | 保险 |
| 剧情简介 | The campaign highlights New Zealanders making errors to help them make lesser mistakes. “Mistake report” compiles a list of mistakes trends like how garages are the most mistake-prone space in the house, people called ‘John’ make the most mistakes, and there is zero truth to the superstition that more things go wrong when there’s a full moon. In addition, State has also created “The Personalised Mistake Report”, an online tool that anyone can use to be more mindful about what types of common mistakes could be in their future. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 首席创意官 | Levi Slavin |
| Chief Innovation Officer | Maria Devereux |
| 首席创意官 | Simon Vicars |
| Senior Copywriter | Ellen Fromm |
| Senior Art Director | Haylie Craig |
| Intermediate Art Director | Harry Skelton |
| Intermediate Copywriter | Erin Mattingly |
| Managing Partner | Rachel Aikin |
| Senior Business Director | Amanda Brittain |
| Business Director | Dan O'Leary |
| Business Manager | Sabine Sims |
| 制片 | Connor Kilkelly |
| Strategy Director | Henry Kozak |
| Digital Strategist | Emma Tait |
| Senior Strategist | Amy Pollok |
| EM Marketing | Renee Milkop-Kerr |
| Marketing Manager | Gabrielle Marwick-Brown |
| 广告经理 | Jo Harding |
| Head of Digital | Tennille Barnes |
| Head of Technology and Innovation | Logan Maire |
| Senior Digital Producer | Claudio Varoli-Piazza |
| Senior Digital Producer | Lauren Orlina |
| Senior Digital Producer | Jane Coote |
| UI Designer | Sonya Milford |
| UI Designer | Jodie Heron |
| Senior Developer | Gyan Buyn |
| Senior Developer | Ricardo Grecco |
| Senior Developer | Ryan Potter |
| 广告公司制片 | Connor Kilkelly |
| 设计师 | Bri Russell |
| Illustration Producer | Louise Tummon |
| 插图画家 | Nick Chaffe |
| 广告公司制片 | Fern Holloway |
| 制作公司 | Bunker |
| 制片 | Ainsley Allen |
| Sound Designer | Shane Taipari |
| Animation/Editor | Samuel Felix |
| Animation/Editor | Arkadi Kravtchouk |
| Animation/Editor | Leonel Zarpelon |
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