| 标题 | The Passport Take-Off (90s) |
| 广告公司 | BWM isobar |
| 广告战役 | The Passport Take-Off |
| 广告主 | Qantas |
| 品牌 | Qantas |
| 首次发布日期 | 2017 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 哲学 | Australia is at the top of Americans’ bucket list, but Qantas was struggling to get them Down Under. Using the generosity of spirit inherent in Qantas’s organising idea, ‘The Spirit of Australia’, we thought about how we could make it easier for Americans to make the trip. After a little digging, we uncovered a unique problem – 3 out of 5 Americans don’t have a passport. So we gave them one. |
| 结果 | Our campaign quickly made headlines across local and international media, reaching an audience of 225 million people through earned PR alone. 17.4 million Twitter impressions were generated in 4 weeks, reaching 9.5 million unique users. In just 10 days, Qantas.com received over 20% of its total annual website traffic. The campaign delivered +158% YOY bookings. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Film Production Company | Infinity Squared |
| 首席创意官 | Rob Belgiovane |
| 执行创意总监 | Asheen Naidu |
| 文案 | Oskar Westerdal |
| 美术指导 | Rene Schultz |
| 客户总监 | Brent Kerby |
| 客户总监 | Bonnie Ledsam |
| 客户经理 | Chris Murphy |
| Strategic Planning Manager | Caitlin Schuch |
| 广告公司制片 | Emma Durlacher |
| 导演 | Melvin Montalban |
| 执行制片 | Cathy Rechichi |
| Film Producer | Caroline David |
| Sound Production Company | Rumble Studios |
| Sound Designer | Cam Milne |
| Sound Studio Producer | Michael Gie |
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