| 标题 | Need It ? Course You Do ! |
| 广告公司 |
McCann London
|
| 广告战役 |
Portable DVD - Panasonic
|
| 广告主 |
Panasonic
|
| 品牌 |
Panasonic
|
| 首次发布日期 |
2000 / 6
|
| 产品 |
LV75 Portable DVD Player
|
| 行业领域 | 家用电器和视听产品
|
| 广告口号 | Need It? Course You Do. |
| 剧情简介 | Launch of Panasonic's 3rd generation portable DVD player - the most advanced portable DVD player in the market to 'Toys Boys', as the ultimate portable cinema. |
| 哲学 | Positioning the LV75 Portable DVD Player as the ultimate must have, by Panasonic. Targeting 'Toys Boys' - those who are constantly on the look out for something new and exciting to own as a treat for themselves. Tapping into their core desire of having the latest, with this, the ultimate portable cinema. |
| 问题
| To maintain market-leading position at the cutting-edge of audio visual entertainment with the launch of Panasonic's 3rd generation Portable DVD Player and more Panasonic's usage to being more desirable and innovative. |
| 媒体类别 |
Billboard
|
| 市场 | 英国 |
| 创意总监 |
Luke White
|
| 文案 |
Chris McDonald
|
| 美术指导 |
Matt Statham
|
