标题 | 6 Takes of Drama |
广告公司 | Grey (Thailand) Ltd. |
广告战役 | 6 Takes of Drama |
广告主 | Dhospaak |
品牌 | Kulov |
Posted | 3月 2021 |
行业领域 | 烈酒,加烈葡萄酒 |
哲学 | In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Jureeporn Thaidumrong |
首席创意官 | Asawin Phanichwatana |
创意总监 | Asawin Phanichwatana |
创意总监 | Jesse Wong |
美术指导 | Pheraphas Jongphatcharanan |
文案 | Jesse Wong |
Chief Executive Officer (CEO) | Kanaporn Hutcheson |
Chief Operating Officer (COO) | Thipayachand Hasdin |
制作公司 | Happy Ending Fillm |
Chairman | Thor Santisiri |
General Manager | Kanokkorn Seehapan |
文案 | Natthinee Ruengves |
文案 | Pandarie Somjit |
Group Account Director | Vorawan Kaewket |
客户经理 | Pitimon Protien |
Planning Director | Jongkoch Dusittanakarin |
导演 | Nawapol Thamrongrattanarit |
制作公司制片 | Pacharin Surawatanapongs |