BBC2 - "White Trail"

Y&R London

Y&R London London, 英国

奖项

4828

品牌: BBC2
国家: 英国

广告主: BBC

标题	White Trail
广告公司	Y&R London
广告战役	White Trail
广告主	BBC
品牌	BBC2
首次发布日期	2008 / 2
产品	White
行业领域	电视、广播节目与电视台、电台
广告口号	Is white working class Britain becoming invisible?
剧情简介	The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’.
哲学	The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’.
问题	The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming. It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue.
媒体类别	电视
长度	80 seconds
市场	英国
音效设计公司	Wave Studios
广告经理	Lindsay Nuttall
广告经理	Ruairi Curran
文案	Mike Boles
美术指导	Jerry Hollens
客户总监	David Young
客户经理	Abbi Wolffe
导演	Malcolm Venville
制作公司	Therapy Films
制片	Louise Jones
音乐	Billy Bragg
音效设计公司	Parv Thind
Retoucher	Lee Aldridge
Typographer	Lee Aldridge