Fire Kills - "Clock 2"

Y&R London

Y&R London London, 英国

4783

标题	Clock 2
广告公司	Y&R London
广告战役	Clock Change
广告主	Department For Communities & Local Government
品牌	Fire Kills
首次发布日期	2011 / 10
行业领域	公共安全、保健及卫生
剧情简介	The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.”
哲学	The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks.
媒体类别	平面
客户总监	Graham Smith
客户企划	Neasa Cuniffe
美术指导	Jerry Hollens
文案	Mike Boles
创意总监	Damon Collins
广告经理	Mary-Ann Auckland
广告公司制片	Jen Fewster