CNN - "A Matter of Trust"

Syn World Los Angeles, 美国

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品牌: CNN
国家: 美国

广告主: Turner Broadcasting Systems

标题	A Matter of Trust
广告公司	Syn World
广告战役	A Matter of Trust
广告主	Turner Broadcasting Systems
品牌	CNN
首次发布日期	2021 / 1
行业领域	电视、广播节目与电视台、电台
哲学	Creative music agency Syn has collaborated with CNN on a new promo video that aims to inspire audiences to rebuild broken bonds and believe in the good in each other. Black and white still images of evocative moments and the anchors who convey them are supported with Syn’s rearrangement of Billy Joel’s A Matter of Trust. Here, sound and image come together to remind us that trust is the foundation of true achievement. On this special project, Syn embraced the challenge of reimagining the 80’s classic into a spare and emotional anthem with a production that ultimately spanned many countries and time zones. The skillful arrangement was recorded in Los Angeles on upright piano, with staccato strings and acoustic guitar layered in for emotional punctuation. Using remote technology, Syn was able to direct and record a 20 piece string orchestra in Macedonia - all of which was mixed in Tokyo for cinematic results which were delivered to CNN in Atlanta.
媒体类别	电视
长度	30 seconds
制作公司	Syn World
EVP, Chief Marketing Officer (CMO)	Allison Gollust
SVP, Creative Marketing	Rick Lewchuck
VP Group Creative Director	Whit Friese
Senior Director of Production	Matt Barnett
Senior Writer/Producer	Jeff Mielcarz
Production Resource Manager	Denise Patierno
Senior Production Manager	Nichole Goralnik
Senior Production Manager	Laura Scott
Post Production Manager	Greg Enfield
剪辑师	Brian Simmons
制作公司	Minted Content
Music Director & Producer	Nick Wood
Musician	Christopher Joyner
Orchestration	Todd Hayen
Production Assistant	Mathieu Kranich
Mixer	Takashi Akaku
Studio	Syn Tokyo Inc
VO	Pia Easley
音效	Warner Audio
Sound Design and Mix	Steve Warner
着色	Company 3
Executive Producer Color	Soraia Callison
Senior Colorist	Billy Gabor
Junior Colorist	Justin White