标题 | Fridge |
广告公司 | AMV BBDO |
广告战役 | Fridge |
广告主 | Diageo |
品牌 | Guinness |
Posted | 3月 2006 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production. |
哲学 | This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer |
媒体类别 | 电视 |
长度 | |
文案 | Adam Rimmer |
美术指导 | Peter Davies |
广告经理 | Russell Jones |
客户企划 | Tricia Russo |
Media Planner | Ian Edwards |
制作公司 | HSI |
导演 | JJ Keith |
剪辑师 | Bill Smedley |
后期制作 | MPC |