Karim Bartoletti
执行制片 at Indiana Production Company
Milano, 意大利
标题The Hiring Chain
广告公司
广告战役 The Hiring Chain
广告主 CoorDown
品牌 CoorDown
首次发布日期 2021 / 3
行业领域 慈善机构、基金、志愿者
剧情简介 Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. In the first scene, a young woman named Simone is at work at the bakery, showing customers her skills. One of these customers is a lawyer who is impressed and decides in turn to hire a young man and give him a chance. From there, a chain reaction ensues: the young men and women featured in the video and song show that the more people with Down syndrome are seen at work, the more they are recognised as valuable employees. Challenging low expectations and prejudices, thus creating opportunities for new hires.
媒体类别 电视
长度
执行创意总监
执行创意总监
制作公司
导演
摄影指导
Colorist
执行制片
制片
剪辑师
歌手
Digital Agency Adoratorio

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