| 标题 | Architecture |
| 广告公司 |
Leo Burnett
|
| 广告战役 |
Architecture
|
| 广告主 |
Staedtler
|
| 品牌 |
STAEDTLER
|
| Posted | 11月 2013 |
| 行业领域 | 文具与办公室用品
|
| 剧情简介 | Using classic design icons in various categories, we show how these classic designs were born from pencil sketches by magnifying and crafting STAEDTLER’s pencil tip graphite into microscopic miniatures of these icons. This time, groundbreaking architecture and aerospace design are conceived from the tip of a STAEDTLER pencil. |
| 哲学 | To remind people, especially the younger generation, that the power of creativity comes from the freedom and inspiration of pencil sketching. |
| 问题
| More and more, the younger generation has succumbed to the convenience of digital technology and replaced the classic technique of pencil sketching with digital sketch pads. STAEDTLER, the world-renowned sketching pencil believes that inspiration derived from pencil sketching can never be replaced by any digital means. STAEDTLER intends to revive the memory in people of where designs originally begin – A sketch pencil. With the success of last year’s campaign, this year features new inspirations to refresh the campaign. |
| 媒体类别 |
平面
|
| 执行创意总监 |
Connie Lo
|
| 创意总监 |
Miranda Shing
|
| 创意总监 |
Adrian Lam
|
| 文案 |
Fanny Lau
|
| 文案 |
Wen Louie
|
| 美术指导 |
May Chan
|
| 摄影师 |
Stephen Cheung
|
| Retoucher |
Henry Chan
|
