Norauto - "Moving you every mile of the way"

BETC Paris

BETC Paris Pantin, 法国

1915

标题	Moving you every mile of the way
广告公司	BETC Paris
广告战役	Moving you every mile of the way
广告主	Norauto
品牌	Norauto
Posted	3月 2022
行业领域	汽车配件与服务
剧情简介	To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving you every mile of the way" that highlights the services and commitments of Norauto. This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward. This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.
媒体类别	互动
长度	90 seconds
执行创意总监	Olivier Apers
联合创意总监	David Dérouët
文案	Olivier Deltour
Creative Producer	Guillaume Denecker
Director	Benjamin Parent
制作公司	HENRY
制片	JEAN OZANNAT
Production Director	Gaëlle Delaporte
Executive Production	Czar
Post-Production	Everest Studio
Post-Producer	Sébastien Gros
剪辑师	Eric Jacquemin
Digital Agency	BETC Fullsix