标题 | Signs |
广告公司 | JWT Atlanta |
广告战役 | Signs |
广告主 | Atlanta Union Mission |
品牌 | Altanta Union Mission |
Posted | 5月 2005 |
产品 | Homeless Shelter |
行业领域 | 消费者及公共服务 |
广告口号 | If there's a cure for homelessness, this is it. |
剧情简介 | Actual former homeless people, carrying signs of success vs. signs of poverty. |
哲学 | Take the cardboard signs of homeless people, and turn them into positive messages. |
问题 | Increase awareness of homelessness, and a unique solution for it. |
结果 | Donations to the Atlanta Union Mission have increased by over 25%. |
媒体类别 | 影视 |
长度 | |
市场 | 美国 |
美术指导 | Jay Blizzard |
Other | Shaun Campbell |
导演 | Sam Crawford |
Other | Colleen Kilduff |
客户主管 | Kyle Lusk |
Other | George Medland |
执行创意总监 | Scott Nelson |
文案 | Dave Perks |
创意总监 | Monty Wyne |