| 标题 | The Gathersons |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | Together, We Eat |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2015 / 9 |
| 剧情简介 | Ogilvy & Mather New York and IKEA U.S. are bringing together families with their latest campaign – ‘Together, We Eat’ – part of a larger global effort by IKEA to show ways the brand supports families in their everyday lives. The fully integrated campaign celebrates diversity and new emerging traditions families have while demonstrating the breadth of IKEA’s solutions to help create a better everyday life, no matter who you are or what food means to you. ‘Together, We Eat’ showcases four modern American families and FF Gathersons Print Ad-page-001regardless of the differences, each family is brought together in the kitchen, prepping, eating, serving and connecting over food. Whether they are enjoying an elaborate home cooked meal, or a quick take out dinner, the campaign highlights how IKEA allows families to embrace who they really are. See all four families in the full: 30 anthem spot here (: 15 spots below). Additionally, the campaign’s official landing page, www.TogetherWeEat.com, includes more details on each of the families and a contest where site visitors are invited to share their favorite recipes and family memories. |
| 媒体类别 | 平面 |
| 创意总监 | Darren Wright |
| Senior Partner, Executive Director of Digital Technology | Jason Wurtzel |
| 设计师 | Chris Allen |
| Creative Director, AD | Della Mathew |
| Managing Director | Terry Martin |
| Director, Project Management | Sebastian Aresco |
| 创意总监 | Mirko Stolz |
| Head of Production | Matt Bonin |
| 制片 | Jenna Gartland |
| Associate CD, AD | Phillip Cho |
| 创意总监 | Chris Rowson |
| 创意总监 | Bastien Baumann |
| 美术指导 | Justin Bettman |
| Agency Content Producer | Karen Rossiter |
| 首席创意官 | Corinna Falusi |
| 创意总监 | Dave Skinner |
| Associate CD, AD | Juan Dominguez |
| Associate CD, CW | Nicky Lorenzo |
| Design Director | Francesco Bertelli |
| Artist in Residence | Weston Doty |
| 文案 | Caroline Tan |
| 美术指导 | Vanessa Hobbs |
| Director of Planning Services | Leslie Stone |
| 制片 | Petra Boden |
| 制片 | Michael Payne |
| Executive Group Director | Lucy Lieberman |
| 客户主管 | Josh Shaner |
| 客户主管 | Alexander Cho |
| Associate Director, Digital Technology Management | Frank Desiderio |
| Senior Technology Manager, Digital | Edward Szeto |
| Director, Technology Serverside Practice, Digital | Nathanial Jones |
| Senior Application Developer, Digital | Praveen Panati |
| Senior Application Developer, Digital | Alice Chen |
| Application Developer, Digital | Lynn Maharas |
| Director of Quality Assurance, Digital | Raul Morales |
| Senior Quality Assurance Analyst, Digital | Allison Rowley |
| Senior DevOps Engineer, Digital | Christopher Deneen |
| DevOps Engineer, Digital | Matthew Ahrenstein |
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