| 标题 | Chicken Lips |
| 广告公司 | Ogilvy Paris |
| 广告战役 | Chicken Lips |
| 广告主 | IBM |
| 品牌 | IBM |
| Posted | 7月 2011 |
| 行业领域 | 企业传播 |
| 哲学 | IBM helps make everything from roads, to trains, to food smarter – by cutting congestion, delays, food waste and more. The task was to spread awareness of the solutions that make it all possible and show the collaboration between the customer and IBM, along with real results and outcomes. We need to tell complex stories in a simple and compelling way that everyone from the man on-the-street to the corporate CEO will get. And remember. |
| 结果 | Since the purpose of this campaign is to generate awareness and interest in IBM’s Smarter Planet solutions, the best way to measure results is in the latest IBM Earnings Report. IBM beat Wall Street’s earning outlook, with stock at an all time high. All major business units delivered year over year growth – and specifically, the Smarter Planet revenue is up 20% year over year. In addition to the hard numbers, the campaign spread like wildfire in the blogoshpere with digital influencers from multiple countries praising the simplicity and impact of the campaign messages. |
| 媒体类别 | Packaging, Branding & Design |
| 执行创意总监 | Chris Garbutt |
| 创意总监 | Susan Westre |
| 文案 | Fergus O'Hare |
| 美术指导 | Ginevra Capece |
| 设计师 | Sid Tomkins |
| 客户经理 | Sean Palmer |
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