标题 | Cover |
广告公司 | Doner |
广告战役 | The True Nurse Stories |
广告主 | Allegheny Health Network |
品牌 | Allegheny Health Network |
首次发布日期 | 2020 / 12 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories. |
媒体类别 | 平面 |
VP Executive Producer | Mike Stark |
EVP Creative Director | Jon Krevolin |
Global Chief Creative Officer | Eric Weisberg |
文案 | Jay Brockmeier |
SVP Brand Marketing | Shelby Rauen |
Social Strategist | Katie Pavlak |
EVP | Pete Spender |
SVP Brand Marketing | Jamie Heberling |
Assistant Account Executive | Skyler Mills |
SVP Group Director | Stephen Osterman |
文案 | Burke DiPiazza |
美术指导 | Rob Reid |
美术指导 | Sara Showers |
项目经理 | Eric Kanerva |
项目经理 | Stacie Burgess |
Associate Social Producer | Brian Warneck |
Art Producer | James LaMoreaux |
制片 | Skylar Healy |