| 标题 | Proper Order |
| 广告公司 | BBDO New York |
| 广告战役 | Proper Order |
| 广告主 | CVS Caremark Corporation |
| 品牌 | CVS |
| 首次发布日期 | 2018 |
| 行业领域 | 杂货店、专卖店 |
| 哲学 | Script (English);Some things in the order proper need done to be;Such as prescriptions taking;But Americans up to fifty percent of properly take don’t;So easier labels to follow CVS Pharmacy made;By prescriptions taking in the order proper, work better they can;A message Pharmacy CVS from;Entry Summary;This spot ran only in the U.S. Native English speakers will instantly realize that the words of the script have been rearranged so that they feel jumbled, while still conveying a coherent message.?;Brief Explanation;To call attention to the fact that prescriptions are more effective when taken in the proper order, the announcer actually delivers the message using words that are OUT of order. The service being advertised is a prescription labeling system that helps people take their medication at the right times. |
| 媒体类别 | 广播 |
| 长度 | |
| Agency Account Team | Corey Cirillo |
| Agency Account Team | Laura Perrizo |
| Agency Account Team | Katie OHern |
| Partnerships Director | Alex Marsh |
| Head of Partnerships | Alex Marsh |
| Partnerships Director | Tyler Harris |
| Global Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 执行创意总监 | Tom Darbyshire |
| 创意总监 | Billy Custer |
| 创意总监 | Gro Frivoll |
| Director of Integrated Production | David Rolfe |
| Sound Engineer | Tim Leitner |
| Music Prod Company | eg+ worldwide |
| 音乐制作人 | Chris Cassar |
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