| 标题 | Dreamcaster |
| 广告公司 | FCB New York |
| 广告战役 | Dreamcaster |
| 广告主 | AB Inbev |
| 品牌 | Michelob Ultra |
| 首次发布日期 | 2022 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| 哲学 | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| 问题 | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | HēLō |
| 制作公司 | DaHouse Audio |
| 制作公司 | NEPYRU |
| PR Agency | 3PM |
| 媒介公司 | Starcom USA |
| 首席创意官 | Michael Aimette |
| 首席创意官 | Gabriel Schmitt |
| 集团创意总监 | Alexandre Abrantes |
| 创意总监 | Thomas Mori |
| 创意总监 | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| 美术指导 | Vitor Hugo Favero |
| 美术指导 | Roxane Schneider |
| 美术指导 | Victoria Rocha |
| Agency Designer | Eric Benitez |
| 动画 | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| 创意合伙人 | Danilo Boer |
| 文案 | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Head of Production | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| 制作经理 | Connor Bland |
| 项目经理 | Lilly Sessions |
| Chief Strategy Officer | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Strategy Director | Jamie Rutherford |
| 客户主管 | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Strategist | Michael Schonfeld |
More Work
SEE ALLIt's Only Worth It
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (aura)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (board)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (experts)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (strategy)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (theory)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Dreamcaster (film)
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York