标题 | Her Boyfriend |
广告公司 | BBH Singapore |
广告战役 | IKEA- Now, There's Choice |
广告主 | IKEA |
品牌 | IKEA |
首次发布日期 | 2017 / 11 |
行业领域 | 百货公司、超市 |
哲学 | BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The campaign features four films, supported by digital, TV, print, outdoor and radio. |
媒体类别 | 互动 |
长度 | |
市场 | 马来西亚 |
摄影指导 | Christos Voudouris |
执行创意总监 | Joakim Borgström |
创意总监 | Joakim Borgström |
制片 | Chong Wendi |
导演 | Nano Tidone |
创意总监 | Nikhil Panjwani |
文案 | Nikhil Panjwani |
文案 | Keng Chien Hong |
美术指导 | Ronald Bunaidi |
美术指导 | Soo Yeon Bae |
Head Of Planning | Rebecca Ash |
客户经理 | Chloe Fair |
导演 | Augusto G Zapiola |
制作公司 | Argentina Cine |
Producer | Chong Wendi |
Planning Director | Rebecca Ash |
执行创意总监 | Joakim Borgström |
创意总监 | Joakim Borgström |
客户经理 | Abbas Zafar |
客户总监 | Chloe Fair |
音乐作曲家 | Bigotes Musica |
剪辑师 | Lee Hwee |
后期制作 | The Quiet Lab |
制作公司 | Argentina Cine Buenos Aires |
Co-Director | Nano Tidone |
Director | Augusto Zapiola |
Production Service Company | Two Monkeys Bangkok |