标题 | Real Soaps |
广告公司 | MullenLowe SSP3 Colombia |
广告战役 | Real Soaps |
广告主 | Unilever |
品牌 | Dove |
首次发布日期 | 2022 / 3 |
行业领域 | 香皂 |
哲学 | 80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Francisco Samper |
Global Chief Creative Officer | Jose Miguel Sokoloff |
执行创意总监 | Juan David Pardo |
执行创意总监 | Diego Muñoz |
Chief Business Officer | Jose Manuel Hoyos |
创意总监 | Néstor Benjumea |
创意总监 | Andrés Celis |
文案 | Natalia Chona |
美术指导 | Natalia Cabrera |
美术指导 | Alejandra Lopez ramirez |
客户总监 | Natalia Fuentes |
客户主管 | Gabriela López |
客户主管 | Mateo Londono |
Production Director | Jose Vicente Altamar |
广告公司制片 | Tiffany Bernal |
剪辑师 | John Castro |
剪辑师 | Juan Rivadeneira |
Digital Director | Jennifer Boshell |
导演 | Alejandro Ranchez |
摄影师 | Francisco Giraldo |