| 标题 | African Forest Elephant |
| 广告公司 | McCann XBC |
| 广告战役 | Extinction |
| 广告主 | Mastercard International |
| 品牌 | Mastercard / Conservation International |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur. |
| 媒体类别 | 平面 |
| 长度 | |
| Global Executive Creative Director | Pierre Lipton |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| 执行创意总监 | Cinzia Crociani |
| 执行创意总监 | Pete Jones |
| 创意总监 | ARTUR LIPORI |
| 创意总监 | Carlo Rebello |
| 美术指导 | Marina Ferraz |
| 文案 | Ana Miraglia |
| Associate Design Director | Mook Phoungbut |
| Global Strategy Director | Oriol Bombí |
| Strategy Director | Justin Ballheim |
| Integrated Producer | Wendy Leahy |
| 制作公司 | CRAFT |
| 音效设计公司 | Jamute |
More Work
SEE ALLTrue Name
- 品牌:
- Mastercard
- 广告公司:
- McCann New York
Acceptance Street
- 品牌:
- MasterCard
- 广告公司:
- McCann XBC
Acceptance Street
- 品牌:
- MasterCard
- 广告公司:
- McCann XBC
Acceptance Street
- 品牌:
- MasterCard
- 广告公司:
- McCann XBC
Bouncing Red Ball
- 品牌:
- Mastercard
- 广告公司:
- McCann XBC