标题 | Pronoun Plates 1 |
广告公司 | GUT |
广告战役 | Pronoun Plates |
广告主 | Lyft |
品牌 | Lyft |
首次发布日期 | 2021 / 10 |
行业领域 | 运输、旅行及旅游 |
哲学 | October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories. |
媒体类别 | Integrated Media/360 Activation |
Founder & Creative Chairman | Anselmo Ramos |
Chief Client Officer | Carmen Rodriguez |
COO Global Partner | Paulo Fogaça |
Global Partner / Executive Creative Director | Ricardo Casal |
Global Partner / Executive Creative Director | Juan Peña |
创意总监 | Bruno Mazzotti |
创意总监 | Dean Paradise |
创意总监 | Sam Lemoine |
联合创意总监 | Jose Ramirez |
联合创意总监 | Jeff Schermer |
Social Art Director | Charlotte Simons |
Social Copywriter | Daphne Lefran |
客户总监 | Monique Beauchamp Estrella |
Management Supervisor | Carolina Foster |
Senior Account Executive | Veronica Perez |
Project Manager, Account Services | Claire Golden |
Head of Production | Renata Neumann |
制片 | Solana Froment |
制片 | Christina Chin |
Group Strategy Director | Pablo Rosas |
Senior Planner | Maria Fernanda Perez |
Chief Digital Intelligence Officer | Christian Pierre |
Head of Art | Guido Fusetti |
Sr. Social Project Manager | Kristy Garcia |
Creative Manager | Christina Cornejo Ayala |
Creative Manager | Junia Parodi |
VP, Creative | Karin Onsager-Birch |
Client Creative Director | Gianmaria Schonlieb |
Client Creative Director | Nancy Strange |
Lead Designer | John Tolson |
Brand Marketing Manager | Paige Heavin |
Director, Brand Marketing | Shelley Ong |
Director, Head Of Brand Social Media | Bryna Corcoran |
Social Media Manager | Chaia Raibon |
Social Media Manager | Steph Ramirez |
Marketing Program Manager | Connor Hall |
Senior Marketing Program Manager | Kristin Sheff |
制片 | Kacey Hart |
制作公司 | Merge |
导演 | Ramiro Carranza |
Artist | Theo Grimes |
Artist | Zipeng Zhu |
Artist | Shanée Benjamin |
Artist | Mich Miller |
Artist | Melita Tirado |
Artist | Olivia M Healy |
Artist | Bàrbara Alca |
Artist | Milo Wren |
Artist | Spencer Ashley |