| 标题 | On a Train, on a Plane... |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | NSPCC Full Stop Campaign: Together we will stop Cruelty to Children |
| 广告主 | National Society for Prevention of Cruelty to Children |
| 品牌 | NSPCC |
| Posted | 7月 2000 |
| 行业领域 | 反对家暴、性虐待 |
| 广告口号 | Cruelty to children must stop. Full stop. |
| 哲学 | How do you advertise an issue that people naturally want to turn away from? Don't show them abuse; lead them to imagine it. Saatchi & Saatchi and the NSPCC developed a campaign, linking accessible icons of childhood with sounds of child abuse. The result? a 33% increase in awareness of the issue and 600,000 people singing the FULL STOP pledge - many of whom have gone on to become active fundraisers and campaigners. |
| 媒体类别 | 电视 |
| 长度 | |
| 演员/名人 | Richard Branson |
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