Saga Nori (Seaweed) / City Promotion - "The Edible Business Card"

Geometry Japan

Geometry Japan Tokyo, 日本

奖项

11814

品牌: Saga Nori (Seaweed) / City Promotion
国家: 日本

广告主: Saga Nori (Seaweed) / City Promotion

标题	The Edible Business Card
广告公司	Geometry Japan
广告战役	The Edible Business Card
广告主	Saga Nori (Seaweed) / City Promotion
品牌	Saga Nori (Seaweed) / City Promotion
首次发布日期	2017 / 2
行业领域	信用卡
哲学	When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
结果	We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
媒体类别	E-Commerce
长度	90 seconds
执行创意总监	Masato Mistudera
美术指导	Akihiko Ono
文案	Kengo Arima
Planner	Kengo Arima
Director	Kengo Arima
音乐	Kengo Arima
创意总监	Yasuo Matsubara
Producer	Masao Omokawa
Camera	Yuta Shimotsu
Art	Yukimo Yoshida
Song	Aki Kumamoto
Mixer	Yuji Murata
制作经理	Miyu Okuda
Creative Producer	Naoki Miyazoe
客户主管	Naoki Miyazoe
Creative Producer	Daisuke Mishima
客户主管	Daisuke Mishima
Creative Producer	Kanao Takeuchi
客户主管	Kanao Takeuchi
Cooperation	Tomonori Kobayashi
Cooperation	Masami Hase
Cooperation	Hironori Ochi
Cooperation	Chihiro Komatsu
Cooperation	Shigeru Yamamoto
Web Corder	Sayuri Hara
Web Director	Daiki Hamamoto
Scenario Writer	Frederico Garcia
Producer	Heater Richardson
Producer	Shumpei Negami
剪辑师	Billy Montross
Regional Executive Creative Director (Asia Pacific)	Dani Comar