| 标题 | Protect Wildlife. Protect Us. |
| 广告公司 | Saatchi & Saatchi Wellness |
| 广告战役 | Protect Wildlife. Protect Us. |
| 广告主 | Wildlife Conservation Society |
| 品牌 | Wildlife Conservation Society |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 古迹、公园及野生动植物的保护 |
| 广告口号 | Protect wildlife means protecting us. |
| 剧情简介 | Thought to have been the cause of the unprecedented COVID-19 pandemic, wildlife markets and other wildlife trade for human consumption leaves the human population exposed to the threat of more dangerous diseases—while also leaving wildlife exposed to threats of extinction. So, when we act to protect wildlife, in turn, we are acting to protect ourselves from future deadly diseases. It’s with this premise that we developed a campaign for the Wildlife Conservation Society, WCS, that would lead people to take direct action and reach out to members of congress and urge them to enact policies and federal legislation that aim to ban wildlife trade in the U.S. market as well as putting pressure on the U.N. to pass a resolution to stop commercial wildlife trade (particularly birds and mammals) for human consumption. To most effectively communicate our message we chose to focus on image that has become shorthand for this pandemic, the protective mask. An image every person on the planet now has a personal connection to. By utilizing the mask as a blank canvas we project images of trafficked wildlife directly on top, quickly communicating the connectedness of wildlife for human consumption and their role in this and future pandemics and how protecting one species leads to protecting another, us. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | https://www.wcs.org/protect-wildlife-protect-us |
| 首席创意官 | Kathy Delaney |
| EVP Creative Director | Brendan Ward |
| 联合创意总监 | Danny Noval |
| 美术指导 | Hailey Seiferheld |
| Copy Supervisor | Delsa Keirnan |
| VP Account Director | Tiffany Chan |
| 执行制片 | Susan Ducey |
| 执行创意总监 | Vico Sharabani |
| 执行制片 | deborah sullivan |
| VFX Artist | Asaf Yeger |
| 剪辑师 | Michael Elliot |