Mentos - "Spider"

BBH

BBH London, 英国

17336

品牌: Mentos
国家: 英国

广告主: Perfetti Van Melle

标题	Spider
广告公司	BBH
广告战役	Spider - Mentos
广告主	Perfetti Van Melle
品牌	Mentos
首次发布日期	2010 / 7
行业领域	糖果
广告口号	It's better to know what's coming next
剧情简介	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
问题	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
媒体类别	电视
市场	菲律宾, 泰国, 新西兰
音效	Wave Studios
剪辑公司	Marshall Street Editors
广告经理	Corrado Bianchi
创意团队	Nadine Akle
创意团队	Alex Ball
创意总监	Rik Brown
创意总监	Jon Fox
创意总监	Matt Waller
创意总监	Dave Monk
广告公司制片	Ben Davies
剪辑师	Spencer Fereszt
后期制作	The Mill London
摄影指导	Ulrik Boel Bentzen
制片	Simon Eakhurst
导演	Brian Hughes
制作公司	Stink Films
客户企划	Ross Berthinussen
客户经理	Tom Woodhead