Esurance - "Insurance for a Modern World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, 美国

7621

标题	Insurance for a Modern World
广告公司	Leo Burnett Chicago
广告战役	Insurance for a Modern World
广告主	Esurance
品牌	Esurance
首次发布日期	2011 / 12
行业领域	保险
广告口号	Insurance for a Modern World
剧情简介	Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24.
媒体类别	电视
Soundtrack	Jam Man by Chet Atkins
特效	MPC LDN
客户企划	Katie George
客户总监	Susan Stefaniak
剪辑公司	Deluxe’s Beast
导演	Omri Cohen
制作公司	Green Dot Films
制片	Matt Blitz
执行制片	Ron Nelken
文案	Eric Routenberg
美术指导	Sarah Block
创意总监	Eric Routenberg
创意总监	Sarah Block
执行创意总监	Susan Credle
首席创意官	Susan Credle