| 标题 | Stereotype |
| 广告公司 | Draftfcb |
| 广告战役 | Above The Influence - ONDCP |
| 广告主 | National Youth Anti-Drug Media Campaign |
| 品牌 | Above the Influence |
| Posted | 6月 2007 |
| 行业领域 | 政府与其他机构 |
| 广告口号 | Above the Influence |
| 剧情简介 | Stereotype: Stereotype was part of our Above The Influence launch print Campaign and provides a strong graphical expression of the brand and the call to action for teens to break free from negative influences in their lives. Pulled: Pulled is from our second Above The Influence print Campaign produced by Foote, Cone & Belding. The execution vividly illustrates the adverse effects of peer pressure and external on one teens life. The subjects arms have been radically lengthened by all of the pulling others have done, posing the question How is negative influence affecting you? |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| Other | Christoph Becker |
| 美术指导 | Heidi Hackemer |
| 美术指导 | Daniela Montanez |
| 文案 | Gary Resch |
| 创意总监 | Keith Ross |
| 美术指导 | Keith Ross |
| 广告公司制片 | Bryant Santana |
| 美术指导 | Richard Velloso |