| 标题 | First Generation |
| 广告公司 | The Leo Burnett Group Thailand |
| 广告战役 | First Generation |
| 广告主 | Ayudhya Capital Services Company Limited |
| 品牌 | Krungsri First Choice |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 信用卡 |
| 剧情简介 | The campaign imagines what humans may look like 10 years from now if they were created using artificial intelligence. Will we see an explosion of differences? Or arrive at a future where labels are obsolete, and people refuse to be stereotyped? The beliefs and attitudes of younger generations in Thailand are shifting. Everyone wants to be accepted, no one wants to be judged, yet very few brands in Thailand have been bold enough to stand up for a more inclusive future. First Choice is reminding people that their products and services are tailor-made to support the lifestyle, ambitions and dreams of this generation, and the next one, too. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 执行创意总监 | Ariyawat Juntaratip |
| 集团创意总监 | Sarut Yungcharoen |
| 创意组长 | Kittinat Prasomsap |
| 美术指导 | Sarita Virunechavee |
| 美术指导 | Sarut Yungcharoen |
| 美术指导 | Ariyawat Juntaratip |
| 美术指导 | Sompat Trisadikun |
| 文案 | Kittinat Prasomsap |
| 广告公司制片 | Rungrudee Chinpratan |
| 制作公司 | Factory01 Co. Ltd. |
| Co-Film Director | Wuthisak Anarnkaporn |
| Assistant Film Director | Mattanee Uajarernsup |
| Production Producer | Rungtawan Nanthasaen |
| 摄影指导 | Pithai Smithsuth |
| 剪辑师 | Jirawat Jirawangso |
| Music and Sound Company | Mellowtunes |
| 后期制作 | One Cool Production |