| 标题 | The Reason Wrappers Were Invented |
| 广告公司 | George Patterson Y&R |
| 广告战役 | The Reason Wrappers Were Invented |
| 广告主 | Cadbury |
| 品牌 | Cadbury Schweppes |
| Posted | 9月 2000 |
| 产品 | Picnic |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 媒体类别 | 杂志 |
| 创意总监 | James McGrath |
| 文案 | John Skaro |
| 美术指导 | Roger Nance |
| Typographer | Michael Wing |
| 摄影师 | Rob Imhoff |
| 插图画家 | Aaron Foster |
| 制作经理 | Vicky Jovic |
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