| 标题 | Dwarf Depression 1 |
| 广告公司 |
Mudra Communications Pvt. Ltd.
|
| 广告战役 |
Dwarf Depression 1
|
| 广告主 |
Loving Hands Ministry
|
| 品牌 |
Loving Hands Ministry
|
| Posted | 7月 2011 |
| 行业领域 | 疾病认知、救助机构
|
| 哲学 | Find a way to talk about a sensitive subject, without pushing up the defences of the target audience.Convey to young adults that depression can be combated with the right advice and guidance. |
| 问题
| To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression. |
| 结果 | There was a 21% increase the calls for help in a month. |
| 媒体类别 |
Packaging, Branding & Design
|
| 首席创意官 |
Bobby Pawar
|
| 插图画家 |
Sailesh Khandeparkar
|
