| 标题 | Publicly Traded - Sex, Stocks and STIs |
| 广告公司 | FCB/SIX |
| 广告战役 | Publicly Traded |
| 广告主 | LifeStyles Healthcare LLC. |
| 品牌 | LifeStyles Condoms |
| Posted | 10月 2020 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise. Launching in the Australian market, the new “STI Index” is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. The platform is driven by three real-time Australian search behaviours: STI names (e.g., searching “herpes”), symptoms (e.g., searching “painful urination”), and by geographic region (where those searches are happening). The search information is presented on PubliclyTraded.com.au as data visualizations that resemble stock market charts, providing an at-a-glance look at which STIs might be on the rise (or decline), then combining all six into a single metric called the STI Index. The index drives dynamic inverse pricing for 30-packs of LifeStyles condoms: The higher the index in a particular region, the lower the price. However, the price will never exceed the product MSRP. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 澳大利亚 |
| 首席创意官 | Ian Mackenzie |
| 执行创意总监 | Colin Craig |
| 文案 | Hemal Dhanjee |
| 美术指导 | Steve Ierullo |
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