Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, 新加坡
标题Parking
广告公司
广告战役 Parking
广告主 EUT Fashion
品牌 Wonderbra
Posted11月 2005
产品 Bra
行业领域 服装
广告口号 Wonderbra
剧情简介 A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
哲学 Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
问题 Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
结果 Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
媒体类别 电视
长度
市场 马来西亚
音效设计公司
制作公司制片
美术指导
导演
文案
广告公司制片
执行创意总监
创意总监
客户总监

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