标题 | Parking |
广告公司 | Naga DDB Malaysia |
广告战役 | Parking |
广告主 | EUT Fashion |
品牌 | Wonderbra |
Posted | 11月 2005 |
产品 | Bra |
行业领域 | 服装 |
广告口号 | Wonderbra |
剧情简介 | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
哲学 | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
问题 | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
结果 | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
媒体类别 | 电视 |
长度 | |
市场 | 马来西亚 |
音效设计公司 | Ram - |
制作公司制片 | Ira Carrisa |
美术指导 | Constantine Chew |
导演 | Barney Chua |
文案 | Jovian Lee |
广告公司制片 | Wei Sian Lee |
执行创意总监 | Ted Lim |
创意总监 | Alvin Teoh |
客户总监 | Theresa Yeow |