NSW - "Influencer"

J. Walter Thompson Sydney

J. Walter Thompson Sydney Sydney, 澳大利亚

6906

该广告属于ACT Responsible项目展品

品牌: NSW
国家: 澳大利亚

广告主: New South Wales Government

标题	Influencer
广告公司	J. Walter Thompson Sydney
广告战役	Alcohol-Fuelled Violence
广告主	New South Wales Government
品牌	NSW
首次发布日期	2014 / 9
行业领域	政府与其他机构
广告口号	Stop Before It Gets Ugly
剧情简介	Victims don't have the chance to tell agressors to stop before it's too late in real life, but they do in the latest campaign by the NSW Government to curb alcohol-fuelled violence with the tagline Stop Before it Gets Ugly.
哲学	In each of the two spots, one levelled at aggressors, and the other at influencers, the future victim approaches looking bruised, bloodied and beaten, and explains the far-reaching impact of violence for everyone involved. Rather than addressing perpetrators of violence, which many people self-exclude from, the messaging addresses drinking behaviour and urges people to watch out for their own their tipping point. The campaign will be shown on free to air TV, online TV and in cinema. The ads will also be supported by outdoor activity which includes specially-built mirrored panels depicting a gaol cell as well as in-venue activity including ATMs in pubs, clubs and bars, posters and coasters. The campagin will also be rolled out across social media, including paid advertising on Facebook to prompt behaviour change at key times. JWT Sydney was appointed to develop the creative campaign following a pitch earlier this year.
媒体类别	电视
长度	45 seconds
市场	澳大利亚
制作公司	Good Oil
执行创意总监	Simon Langley
创意总监	John Lam
创意组长	Laurie Geddes
Executive Planning Director	Angela Morris
客户经理	Anne Gibson
客户经理	Rachel Wintle
制片	Amanda Slatyer
制片	Rachel Townsend
导演	Michael Spiccia
摄影师	Simon Harsent
执行制片	Juliet Bishop
制片	Ben Scandrett-Smith