South Beach Diet - "South Beach Diet Life Friendly Brand Anthem"

Quigley

Quigley Los Angeles, 美国

1998

品牌: South Beach Diet
国家: 美国

广告主: SBD Enterprises LLC

标题	South Beach Diet Life Friendly Brand Anthem
广告公司	Quigley
广告战役	South Beach Diet Life Friendly Brand Anthem
广告主	SBD Enterprises LLC
品牌	South Beach Diet
首次发布日期	2020 / 1
行业领域	其他
哲学	The campaign, created by Quigley-Simpson, consists of an anthemic brand TV spot, as well as digital, social, online video and direct-response television (please see links below). It breaks in conjunction with the launch of “The New Keto Friendly South Beach Diet,” a new plan from world-renowned cardiologist and South Beach Diet creator, Dr. Arthur Agatston, which updates the original diet to be “keto friendly.” The concept of “friendly” runs throughout the campaign and speaks to the fundamental underpinnings of this diet—an achievable and authentic way to eat, centered around body positivity. The benefits of the plan—which helps followers create a healthy, yet realistic version of themselves, are enforced throughout the campaign by Country music singer/songwriter, style entrepreneur and influencer, Jessie James Decker. The campaign marks a significant new chapter for South Beach Diet, with an elevated focus on the overall brand, in a category that typically looks mainly to direct response. This focus on the confluence of brand and response is at the core of Quigley-Simpson and their work.
媒体类别	电视
长度	30 seconds
执行创意总监	Sariah Dorbin
创意总监	Nicole Ellingson
文案	Ben Klassman
文案	Randy Chunga
文案	David Cymerman
文案	Sariah Dorbin
美术指导	Jose Casimiro
美术指导	Nazely Teimoorian
President, Strategy & Creative Services	Alissa Stakgold
EVP, Account Management & Development	Kelly Green
客户主管	Trevor Keim