| 标题 | EVerybody In |
| 广告公司 | Commonwealth//McCann |
| 广告战役 | Everybody In |
| 广告主 | General Motors Corp. |
| 品牌 | GM electric |
| Posted | 11月 2021 |
| 行业领域 | 轿车 |
| 剧情简介 | There's an old saying “As GM Goes, So Goes The Nation.” While this might not have been true at all points in history, we were certainly hoping to make it true with this effort, using GM’s significant scale, vision, and brand power to change the trajectory of EV adoption and drive a movement that would get “EVerybody In.”It would start with a refresh of the iconic GM brand and an exciting, EV convention-breaking ad campaign to signal the shift from corporate brand to category demand creator, turning a storied automaker into a champion of electrification.We would also highlight the power of Ultium, demonstrating the infinite EV possibilities that come with our industry-changing battery platform and speaking to GM’s broader purpose of creating an all-electric future that’s both inclusive and accessible. |
| 媒体类别 | 案例研究 |
| 制作公司 | Superprime |
| CEO, Global Business | Grant Theron |
| 首席创意官 | Chuck Meehan |
| 首席创意官 | Brad Emmett |
| 创意总监 | Michael Raso |
| 美术指导 | Michael Raso |
| 创意总监 | James Lemaitre |
| 文案 | James Lemaitre |
| EVP of Production | Jeff Beverly |
| SVP Director of Production Operations | Laurie Pyykkonen |
| VP Group Creative Director | Rob Legato |
| 联合创意总监 | Michelle Musallam |
| 联合创意总监 | Nick Marine |
| Senior Producer | Adam Van Dyke |
| SVP, group account director | Michael Panley |
| VP Account Director | Jason Dale |
| 客户主管 | Amanda Macielak |
| SVP Strategy Director | Danny Olson |
| Senior Art Director Social | Cleveland Thrasher |
| 文案 | Nate Paulson |
| Senior Counsel | Jeffery Farmer |
| Global Chief Financial Officer | Tony OGorman |
| Associate Director | Julie Peterhans |
| Business Manager | Julie Peterhans |
| Business Manager | Deb Silva |
| Associate Director | Stacy Swann |
| 制作公司制片 | Christian Lathers |
| 制作公司制片 | Wiebke Engel |
| Chief Strategy Officer | Anne Feighan |
| 导演 | The Malloys |
| 执行制片 | Rebecca SKINNER |
| Managing Director | Michelle Ross |
| 执行制片 | Charlotte Woodhead |
| Head of Production | Matt Sanders |
| 制作公司制片 | William Green |
| Production Supervisor | Tiffany Che Staff |
| 剪辑师 | Lawrence Young |
| 剪辑师 | Chancler Haynes |
| Assistant Editor | Rich Gonzales |
| 制作公司制片 | Kacie Gomez |
| Head of Production | Marie Mangahas |
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