标题 | Made Visible Collection 2020 (board) |
广告公司 | Farner Consulting AG |
广告战役 | Made Visible Collection 2020 |
广告主 | Touring Club Switzerland |
品牌 | TCS |
首次发布日期 | 2019 / 11 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | Road safety from the sidewalk to the catwalk |
剧情简介 | Due to lack of visibility people are overlooked on Swiss roads and dangerous accidents happen. Brands and consumers still pay too little attention to reflective elements in their collections. With our brand MADE VISIBLE created for road safety awareness we crashed the two biggest Swiss fashion shows and made a huge splash with its own reflective “MADE VISIBLE Collection 2020”. As a kick starter to the fashion industry and inspiring show highlight the collection demonstrated to the public how stylish road safety really can look. |
媒体类别 | 案例研究 |
首席创意官 | Philipp Skrabal |
创意总监 | Janine Zundel |
美术指导 | Mathias Kröbl |
文案 | Martin Fuchs |