Antonio Lopez
Executive Strategist at Y&R New York
Zurich, 瑞士
标题Overcrowding
广告公司
广告战役 4GN
广告主 4GN
品牌 4GN
首次发布日期 2018 / 5
行业领域 机构/公益组织/非盈利组织
哲学 In the past, 4GN design conference has been promoted with concepts that were aesthetically sophisticated but didn’t consider the role of design beyond its visual impact. This year, we seized the opportunity to delve deeper into how design can be used to make the world a better place. 2017 was widely regarded as a difficult year with racist problems, social inequity and violence dominating the conversation. The global mood remains tense. Our creative spark happened when we asked ourselves how our industry could help. Design principles make the world more equitable, orderly and easier to understand. What happens when we apply fundamental design principles to the biggest social problems in the world today? Design reveals ways to right society’s wrongs.
媒体类别 平面
执行创意总监
执行创意总监
集团创意总监
Creative Director
美术指导
美术指导
文案
文案
摄影师
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