| 标题 | Roller Coaster |
| 广告公司 | BBH |
| 广告战役 | Roller Coaster - Barclays |
| 广告主 | Barclaycard |
| 品牌 | Barclaycard |
| 首次发布日期 | 2010 / 1 |
| 行业领域 | 信用卡 |
| 剧情简介 | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
| 哲学 | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
| 媒体类别 | 电视 |
| 剪辑公司 | Final Cut |
| 音效 | Wave Studios |
| 广告公司制片 | Olly Chapman |
| 客户总监 | Nick Phelps |
| 客户企划 | Nicky Vita |
| 创意总监 | Adam Tucker |
| 美术指导 | Szymon Rose |
| 文案 | Daniel Schaefer |
| 制作公司 | MJZ |
| 导演 | Nicolai Fuglsig |
| 摄影指导 | Alwin Kuchler |
| 后期制作 | The Mill London |
| 剪辑师 | Rick Russell |
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