Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, 美国

1499

该广告属于ACT Responsible项目展品

品牌: Change the Ref x March for Our Lives
国家: 美国

广告主: Change the Ref x March for Our Lives

标题	The Shotline
广告公司	MullenLowe U.S.
广告战役	The Shotline
广告主	Change the Ref x March for Our Lives
品牌	Change the Ref x March for Our Lives
首次发布日期	2024 / 2
行业领域	公共安全、保健及卫生
剧情简介	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
媒体类别	Web Film
长度	76 seconds
Creative Agency	MullenLowe U.S.
执行创意总监	Tim Vaccarino
文案	Annie Turner
文案	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
执行制片	Gillian Blain
制片	Briana Hemphill
执行制片	Courtney Coyne
Digital	Courtney Coyne
动画	Ryan Dight
SVP	Kelly Burke
Executive Director	Kelly Burke
Public Relations	Kelly Burke
Strategy Director	Ellie Gogan-Tilstone
Strategy Director	Jules Tilstone
执行制片	Jake Loonan
美术指导	Tucker Stosic
文案	Jack Loftus
文案	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
美术指导	Tucker Stosic
Motion/Design	Jeong Lee
文案	Jack Loftus
项目经理	Victoria Stosic
文案	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
剪辑师	Rach LaMantia
Designer	Christian Meissner
制作公司	Edisen
Motion/Design	Jeong Lee
Sound Designer	Fredrik Lekman
项目经理	Victoria Stosic
Sound Designer	Niklas Lindh
Content Producer	Joe Piro
剪辑师	Rach LaMantia
制作公司	Edisen
Sound Designer	Fredrik Lekman
Sound Designer	Niklas Lindh