Very.co.uk - "Our House 1"

Grey London

Grey London London, 英国

2860

品牌: Very.co.uk
国家: 英国

广告主: The Very Group

标题	Our House 1
广告公司	Grey London
广告战役	Our House
广告主	The Very Group
品牌	Very.co.uk
首次发布日期	2021 / 3
行业领域	在线零售、网上商店
哲学	To celebrate the perks and quirks of home life, and champion moments that matter, Very.co.uk is bringing the nation together for a giant singalong to ‘Our House’, the timeless 80s hit by Madness. Households all over the country will join in to celebrate the ways in which their relationship with their home has been irreversibly transformed by lockdowns in so many wonderful (and sometimes challenging) ways. The campaign, which will reach millions of homes across the UK, sees Very partner with Heart and TikTok to recruit singers for the ‘#OurHouse2021’ challenge. Heart presenters Kelly Brook, Pandora Christie and Dev Griffin will join Suggs, the singer from Madness, and Sophie-Ellis Bextor from their homes to encourage the nation to share their interpretations of the 80s classic song. During the recruitment phase, TikTok’s community will be invited to submit their own videos set to sections of the Madness track; and Heart listeners to submit videos of themselves performing the song. The best creations will be selected to appear in a roadblock screening of “Very presents ‘Our House’” on Saturday 27th March during ITV’s Ant & Dec’s Saturday Night Takeaway. Pop sensation Sophie Ellis-Bextor, who has hosted a series of fun kitchen discos live throughout lockdown, will feature in the new music video, alongside hosting an exclusive TikTok LIVE House Party DJ set with her husband Richard Jones, to be broadcast live on her own and Very’s TikTok channels immediately after the music video airs. Very will boost awareness of the challenge and encourage TikTokers to participate with a series of TopView - the first video every person that opens the app sees - and In Feed ads through the course of the campaign. Very will also run an extensive Outdoor advertising campaign on Global’s estate to drive engagement and encourage people to tune in to ITV to see the winning performances. Very launched the new brand platform, ‘Life is this Very moment’, in October last year. It urges UK families to champion the now, encouraging people to embrace the moment with levity and enthusiasm, helping people to say yes to the brands they love and need through flexible ways to pay.
媒体类别	社交媒体
Chief Marketing Officer (CMO)	Carly O’Brien
Brand Consultant	James Rawlinson
President & Chief Creative Officer	Laura Jordan Bambach
Creative Chairman	Javier Campopiano
创意总监	Matt Moreland
创意总监	Chris Clarke
Chief Strategy Officer	Raquel Chicourel
Strategy Director	Jessica Smith
Group Business Director	Kate Ilott
Business Director	Simon Alexander
客户总监	Charlie Pullan
客户经理	Emilie Jenner
客户主管	Megan Johns
广告公司制片	Maxine Hose
广告公司制片助理	Kate Reynolds
广告经理	Holly Harrison
广告经理	Holly Bruce