标题 | Soccer |
广告公司 | Wieden + Kennedy |
广告战役 | Nike Pro Cold - Dick's |
广告主 | DICK's Sporting Goods |
品牌 | Dick's |
Posted | 11月 2007 |
产品 | Nike Pro Cold |
行业领域 | 户外运动与体育服装 |
广告口号 | The Athletes Secret Weapon |
剧情简介 | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
问题 | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
媒体类别 | 电视 |
长度 | |
制作公司 | Furlined |
后期制作 | Methodstudios |
创意总监 | Tyler Whisnand |
创意总监 | Mike McCommon |
文案 | Craig Baldo |
文案 | Nathan Goldberg |
联合创意总监 | Shannon McGlothin |
美术指导 | Jay Kamath |
客户总监 | Dianne Villarreal |
广告公司制片 | Jennifer Fiske |
广告公司执行制片 | Ben Grylewicz |
导演 | Perlorian Brothers |
音频后期制作 | Lime Studios |