The Ritz-Carlton - "Note Symphony"

Team One

Team One Los Angeles, 美国

680

品牌: The Ritz-Carlton
国家: 美国

广告主: The Ritz-Carlton Hotel Co.

标题	Note Symphony
广告公司	Team One
广告战役	Leave Better
广告主	The Ritz-Carlton Hotel Co.
品牌	The Ritz-Carlton
Posted	9月 2023
行业领域	运输、旅行及旅游
剧情简介	The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived. Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand’s hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones’ sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social. “We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests,” said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. “Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart.” The campaign's central question, “How will a stay leave you?”, inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they’ll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand’s commitment to providing unforgettable and transcendent journeys. Leave Better is the latest phase in the brand’s thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton’s ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton. The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
媒体类别	电视
长度	30 seconds
首席创意官	Chris Graves
Chief Executive Officer (CEO)	Julie Michael
Chief Strategy Officer	Mark Miller
集团创意总监	James Hendry
美术指导	Tiffany Giraudon
文案	Caroline Moss
Group Strategy Director	Nicole Cestaro
Group Account Director	John Coelho
客户主管	Amanda Garcia
执行制片	Brian Gibson
Print Producer	David Voliva
Senior Director	Jamie Kerr
Senior Manager	Hilary Crist
联合创意总监	Adrienne Ford
Assistant Account Executive	Monique Loureiro
数字制片	Khadijha Jenkins
Senior Project Manager	Grace Emery
Director, Global Brand Management	Heather Jacobs