| 标题 | Citizen of Light |
| 广告公司 | Tugboat |
| 广告战役 | Citizen of Light |
| 广告主 | Citizen Watch Company |
| 品牌 | Citizen |
| Posted | 11月 2008 |
| 行业领域 | 手表 |
| 剧情简介 | The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 日本 |
| 创意总监 | Yasumichi Oka |
| 文案 | Yasumichi Oka |
| 广告公司制片 | Runako Satoh |
| 制片 | Hiroyuki Taniguchi |
| Production Manager | Noriko Hoshino |
| 导演 | Shinya Nakajima |
| 摄影指导 | Bishin Jumonji |
| 摄影师 | Shinichiro Nakajima |
| 制片 | Yoshifumi Sadahara |
| 剪辑师 | Yoshinori Makino |
| 剪辑师 | Tsutomu Miyazaki |
| 音乐 | Backslash |
| 音乐 | Yoshiki Tan |
| Media Rep. | Daiko Advertising Inc. |
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