标题 | Tiger |
广告公司 | Azure |
广告战役 | How Tritace Found And Saved Endangered Hearts Patients - Aventis |
广告主 | Aventis |
品牌 | Tritace |
Posted | 5月 2005 |
行业领域 | 保健与医药产品 |
哲学 | A creative campaign was developed to help doctors identify and prescribe Tritace for these patients. |
问题 | Tritace was a 10-year-old prescription drug for hypertension nearing the end of its patent life when a clinical trial showed that in certain types of heart disease patients it could dramatically reduce the risk of premature death. |
结果 | Due to this campaign and support activity, Tritace sales more than doubled from £52m to £108m from July 2001 to January 2003. |
媒体类别 | 平面 |
市场 | 英国 |
Managing Director | John Flaherty |
创意总监 | Jon Watson |
广告经理 | Marc Barlow |