John Flaherty
Managing Director at Azure
Richmond Upon Thames, 英国
标题Tiger
广告公司
广告战役 How Tritace Found And Saved Endangered Hearts Patients - Aventis
广告主 Aventis
品牌 Tritace
Posted5月 2005
行业领域 保健与医药产品
哲学 A creative campaign was developed to help doctors identify and prescribe Tritace for these patients.
问题 Tritace was a 10-year-old prescription drug for hypertension nearing the end of its patent life when a clinical trial showed that in certain types of heart disease patients it could dramatically reduce the risk of premature death.
结果 Due to this campaign and support activity, Tritace sales more than doubled from £52m to £108m from July 2001 to January 2003.
媒体类别 平面
市场 英国
Managing Director
创意总监
广告经理

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