| 标题 | Talkin’ Like Walken |
| 广告公司 | Goodby Silverstein & Partners |
| 广告战役 | Talkin’ Like Walken |
| 广告主 | BMW |
| 品牌 | BMW of North America |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 轿车 |
| 哲学 | BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken. |
| 媒体类别 | 电视 |
| 长度 | |
| Music / Sound Design | Sonic Union |
| 广告经理 | Sebastian Mackensen |
| 广告经理 | Marcus Casey |
| 广告经理 | Albrecht Pagenstert |
| 广告经理 | Lisa Judge |
| 广告经理 | Lauren Martens |
| 广告经理 | Zach Ambrosino |
| 广告经理 | Timothy Sumter |
| 广告经理 | John Doyle |
| 广告经理 | Phil Dilanni |
| Partner | Rich Silverstein |
| 首席创意官 | Margaret Johnson |
| 执行创意总监 | Matt Edwards |
| 执行创意总监 | Wes Phelan |
| 联合创意总监 | Kevin Leung |
| 联合创意总监 | Clemens Zlami |
| 文案 | Zak DeLange |
| 文案 | Colin Nissan |
| 美术指导 | Andrew Congleton |
| 美术指导 | Sean Farrell |
| Head of Production | Jim Haight |
| Broadcast Producer | Matt Flaker |
| Broadcast Producer | Daniel Chang |
| Graphic Designer | Jim King |
| 广告公司制片 | Hanna Hegnell |
| Design Director | Rachael Stamps |
| Artist | Joanna Pham |
| Artist | Maria Leung |
| Managing Partner | Leslie Barrett |
| 客户总监 | Tom Powers |
| 客户总监 | Olivia Mullen |
| 客户经理 | Clayton Bishop |
| Head of Strategy | Bonnie Wan |
| Strategy Director | Katie Coane |
| Strategy Director | nik poon |
| Communications Planner | Christine Chen |
| Communications Director | Dong Kim |
| Communications Planner | Charlotte Cordova |
| Research & Development | Jane Warren |
| Strategist | Whitney Thomas |
| Communications Director | Meredith Vellines |
| Director of Business Affairs | Judy Ybarra |
| Business Affairs Manager | Heidi Killeen |
| Traffic | Ruchele Eisenman |
| Traffic | Edgar Ornelas |
| 演员/名人 | Christopher Walken |
| 制作公司 | Hungry Man |
| 导演 | Bryan Buckley |
| 制片 | Matt Lefebvre |
| 执行制片 | Caleb Dewart |
| 执行制片 | Kim Dellara |
| 摄影指导 | Hoyte van Hoytema |
| 制作设计师 | David Skinner |
| 制作经理 | Will Vudmaska |
| 1st AD | Craig Owens |
| 后期制作 | Company 3 |
| Colorist | Tom Poole |
| Color Producer | Shannen Troup |
| VFX Company | The Mill LA |
| VFX Creative Director | John Leonti |
| VFX Executive Producer | Hillary Thomas |
| VFX Producer | Sherilyn Martin |
| Shoot Supervisor / 2D Lead / VFX Supervisor | Nhat Tran |
| 2D Artist | Sandra Ross |
| VFX Coordinator | Rachel Dorrothy |
| 剪辑公司 | Cabin Edit |
| 剪辑师 | Chan Hatcher |
| Editorial Producer | Katy Lester Zamora |
| Sound Designer | Steven Rosen |
| Sound Designer | Kelly Oostman |
| Audio Assistant | Graham Carpenter |
| Audio Assistant | Alex Thiel |
| Sound Director | Justine Cortale |
| Agency | Goodby, Silverstein & Partners |
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- 广告公司:
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