标题 | Heaven Sent The Documentary |
广告公司 | Amusement Park Entertainment |
广告战役 | Heaven Sent The Documentary |
广告主 | Mondelez International |
品牌 | Stride Gum |
首次发布日期 | 2016 / 7 |
行业领域 | 口香糖 |
哲学 | "Heaven Sent, The Documentary” chronicles the highs and lows, twists and turns in Luke Aikins and his team’s death defying quest to pull off an original, never before attempted, first of its kind skydive which involved jumping out of plane from 5 miles up with no parachute and no wing suit, no gear to slow his descent, whatsoever. Sponsored by Stride Gum, the successful stunt landed Luke and the team a Guinness World Record. In addition to the 90 minute documentary playing in cinema in December 2016, a 44 minute version of the documentary aired on national TV on Fox Sports 1 and National Geographic five months after the original stunt aired live on FOX television. All of which contributed to Mondelēz International increasing its awareness for its Stride Gum brand with a whopping 1.5 billion media impressions, and also helped offset cost by selling distribution rights, ads and integrations. |
媒体类别 | 平面 |
Chief Business Affairs | Bobby Ware |
首席创意官 | Jimmy Smith |
Creator | Jimmy Smith |
Creator | Chris Talley |
Art Directors | Devin Bradford |
Art Directors | Richard Schreiber |
Agency Producer | Martin Smith |
Social Media Strategists | Salilo Ma'o |
Social Media Strategists | Christia Brockman |
Agency Music Producer | Vinson Muhammad |
Director | Sequel and Rel |
Executive Producer | Jimmy Smith |
Executive Producer | Chris Talley |
Executive Producer | Bobby Ware |
Executive Producer | Poetri |
Executive Producer | Deirdre Smith |
Executive Producer | Michael Flowers Jr. |
执行制片 | Laura Henderson |
Producer | Joe Demaio |
Producer | Billl Urban |
Producer | Jennifer Shank |
Producer | Tatum Shank |
Producer | Al Berman |
Producer | B. Bonin Bough |
Producer | Katie Wiillams |